EU Regulation is voted. Now, wait and see...
The headline is simple enough: the AI Act is now law, in force since 27 July. Yet the story for most companies is about time, not drama. Obligations for stand‑alone high‑risk systems on the Annex III list won’t bite until 2 December 2027, and AI built into regulated products follows in August 2028. That gives European boards both a runway and a mirror — space to prepare, and a clear reflection of which bets they truly believe in when the compliance lights come on. Between now and those dates, the market will do as much regulating as Brussels. Buyers will start asking sharper questions about training data, risk controls and documentation, long before any auditor shows up, and vendors who can answer plainly will quietly separate themselves. The firms that treat 2027 as a product launch deadline, not a filing deadline, will find the transition less jarring and more commercially useful. There’s nothing abstract about this: model choices, supply chains and warranties are about to become ...