Twitter as next direct marketing channel

Twitter finally announced his proposed share price for the next big IPO in the technology space. Valuing the firm at $18bn, it will make this new (young) Internet player a new 'commodity' in the digital space (think on our life BEFORE Google Map, Facebook, Booking.com, Trip Advisor and some other tools we use every day for gaining in information accuracy, process improvement and...time saving). But what with Twitter now? What can the micro-blogging tool represent for direct targeted marketing on mobiles devices, for example? Or what about emergency services that could warn a specific community via Twitter messages? What about project management, disaster recovery, security warnings in private (business) sector?? Waw...can't imagine the endless possibilities here.

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