Digital world to sell - not entirely though


In their last Winter 2018 strategy+business publication, PWC has pointed an interesting 'disrupted' market that is not really going in the expected direction. Most of the time, when tech has impacted traditional businesses, the turnovers of the 'victims' are heavily shaken. Physical media like CD, newspapers, physical video games markets are, year after year, losing value - with an alternate consumption model (streaming, online papers, etc.). Same for hotel, taxi, insurance, banking businesses...

 Notable exceptions on this phenomenon are the sales of physical paper books, where according to the authors, the global figures are increasing from $47.8 billion in 2017 to $50.3 billion in 2018. And where it surprises me even more (I fully understand the feeling of 'screen fatigue' when you're at home or on vacation and you want to take a break from the long hours we all spend on our laptops), it is because human beings remain human - and want to have something else in their hands (and under their noses).

 Paper feeling, a nice personal bookshelf, going back to a specific chapter are only possible with nice and beautiful physical objects. Who has said that software was eating the world ?



# Enjoy a nice winter break #

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